Is Facebook Manipulating Users Details to Promote Ads?

We have another report about Facebook Cambridge Analytical Scandal.

The report states that Facebook may have been benefiting from the personalities of its users by using their information for ads targets.

One of the Facebook field’s patent explains how personality traits such as emotional stability, could be gotten from people’s messages and status updates. But, Facebook has denied to have been using the personality test for its products.

Facebook patent has said that the peoples data could likely be gotten from their status, updates, notes, messages, posts, comments, or any other communications in which linguistic data could be drawn.

Moreover, it says that personality characteristics could then be stored in a user’s profile and used to select news stories, advertisements or recommendation of actions presented to the users.





Chris Adedoyin


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