Facebook Data Mishandling- Knowing Cubeyou
Cubeyou is one of the many firms established with the purpose of helping businesses as publishers, advertisers at targeting their marketing.
We can’t really say if Cubeyou as also assisted to campaigns by spreading political messages like what happened with Cambridge Analytical.
On Cubeyou website, it describes itself as “all the best consumer data sources in one place. Identifying consumers not only by their demographics or consumptions habits but by leveraging the whole spectrum of their personalities, interests and passions.”